Groupe Marcelle, Canadian cosmetics developer, manufacturer and distributor, announced today its acquisition of Lise Watier Cosmétiques.

“This acquisition is aligned with our strategic growth plan and enables us to diversify our portfolio with the addition of a prestigious and complementary brand,” said David Cape, President of Groupe Marcelle. “Through this transaction, Groupe Marcelle will become the leading Canadian company in the beauty industry. It brings us one step closer to reaching our ambitious objective of becoming one of the 100 largest global cosmetics manufacturers.”

“Many efforts have been undertaken over the past 40 years to make Lise Watier Cosmétiques a highly respected and valued brand. I am pleased that this well-established company with bright prospects for the future has been acquired by a Canadian group. I am convinced that the significant complementarity between our two organizations will allow Lise Watier Cosmétiques to continue to evolve while preserving its intrinsic brand DNA,” said Lise Watier, Founder of Lise Watier Cosmétiques.

Groupe Marcelle’s vast expertise in research and development and its modern manufacturing facilities will be used to continue to develop the Lise Watier brand.


Groupe Marcelle Inc. is a Canadian company whose head office is located in Montréal, Québec. As a result of this acquisition, close to 360 people work in the research, development, production and marketing of its some 1,000 Marcelle®, Lise Watier®, Annabelle® and CW Beggs and Sons® products. Marcelle® offers a complete line of cosmetics and skin care products. Lise Watier offers a complete line of cosmetics, skin care and fragrance products. Annabelle Cosmetics® offers a complete line of cosmetics products. CW Beggs and Sons® offers men’s skin care products.