July 20-23: Black Friday in July

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Discover our new collection

Dare to break the rules! Influenced by an urban softness and a touch of freshness, Urban Velocity allows our individuality and singular beauty to flourish. In between pop and poetic, the essence of this collection captures a light-hearted spirit and positive energy!

— David Vincent, International Makeup Artist

Collection

The 3 exclusive Urban Velocity products

Urban Velocity
Trio Baked Eyeshadow

Trendy seasonal colours for Spring

$44.00

Urban Velocity
Blush

Gives the skin a healthy glow

$34.00

Urban Velocity
Marble Lipstick

Nourishing shea butter

A combination of two trendy colours, that perfectly blend together to create unlimited designs.

$25.00
50 mL

Recreate the look: Urban Velocity

  1. 1. Illuminate

    Illuminate the inner corner of the eye, the brow boneand the center of the lower lash line with shade 1.

  2. 2. Intensify

    Apply shade 2 on the eyelid as well as the inner and outer corner of the lower lash line.

  3. 3. Blend

    Apply shade 3 on the outer-half of the eyelid and blend towards the temples.

  4. 4. Define

    To open up the eye, define the upper lash line with the Féline Eyeliner HD ''Blackest Black'' and apply the Smokey Kohl Velours ''Rose Velours'' on the lower water line and blend towards the temples.

  5. 5. Complete

    Apply a generous coat of the Dramatique Curl Mascara.

Complementary Products for the Complete Look

Behind the scene

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