#1 Makeup Brand in Canada*

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Lise Watier unveils its new brand ambassador

Canadian beauty leader Groupe Marcelle is proud to announce that Canadian actress Caroline Dhavernas will be the new brand ambassador of Lise Watier Cosmetics. The actress with a career as radiant as her face is recognized for her work in television and film, both in Quebec and the rest of Canada, the United States and Europe.

Her impressive career hasn’t made her forget her roots, and she continues to be adored by Canadians. As a matter of fact, she didn’t hesitate to associate herself with Lise Watier Cosmétiques for whom she has great admiration: “It’s a Canadian brand that has existed for over forty years, which is extremely rare. It’s also a brand that was created by a woman, for women”, she states.

According to her, “Lise Watier has understood the needs, passions, desires” of women, enabling them through her product line, to be daring and to visually translate the emotions that inhabit them with elegance.

With experience in personifying strong women, as different as inspiring in television and film, for over twenty years, the actress perfectly embodies boldness, passion and creativity which represent Lise Watier Cosmétiques who sees beauty in difference.

Lise Watier Cosmetics offers a full range of beauty products and sophisticated makeup with trendy colors for eyes and lips, as well as skincare.

“We are very pleased to have Caroline as the new brand ambassador for Lise Watier Cosmetics. She portrays an elegant, modern and bold woman who represents the brand perfectly” said François Lafortune, Marketing Vice President of Groupe Marcelle.

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Lise Watier releases its Cushion-to-Go technology

Simple application

Gradual, adjustable and uniform, the formula is evenly spreadable with the air cushion sponge. Applied in thin layers, the Lumière Cushion Compact acts as a makeup base to reveal a radiant and even skin tone. Used in greater amounts, it hides blemishes and does exactly what a foundation is meant to do. With each layer, it offers a radiant, natural and imperceptible second-skin effect.

Portable

With its compact format and Rubycell applicator, which simply needs to be pressed into the foundation-soaked cushion sponge, it’s easy to use in any situation: every morning for a perfect complexion, for afternoon touch-ups or simply on the move! The Rubycell applicator also contains an antibacterial additive to increase its efficiency and prolong its usage.

Refillable

Practical, economical and ecological, refills enable you to keep and reuse the compact. Every refill comes with a new Rubycell applicator.

Groupe Marcelle acquires Lise Watier Cosmétiques

Groupe Marcelle, Canadian cosmetics developer, manufacturer and distributor, announced today its acquisition of Lise Watier Cosmétiques.

“This acquisition is aligned with our strategic growth plan and enables us to diversify our portfolio with the addition of a prestigious and complementary brand,” said David Cape, President of Groupe Marcelle. “Through this transaction, Groupe Marcelle will become the leading Canadian company in the beauty industry. It brings us one step closer to reaching our ambitious objective of becoming one of the 100 largest global cosmetics manufacturers.”

“Many efforts have been undertaken over the past 40 years to make Lise Watier Cosmétiques a highly respected and valued brand. I am pleased that this well-established company with bright prospects for the future has been acquired by a Canadian group. I am convinced that the significant complementarity between our two organizations will allow Lise Watier Cosmétiques to continue to evolve while preserving its intrinsic brand DNA,” said Lise Watier, Founder of Lise Watier Cosmétiques.

Groupe Marcelle’s vast expertise in research and development and its modern manufacturing facilities will be used to continue to develop the Lise Watier brand.

ABOUT GROUPE MARCELLE INC.

Groupe Marcelle Inc. is a Canadian company whose head office is located in Montréal, Québec. As a result of this acquisition, close to 360 people work in the research, development, production and marketing of its some 1,000 Marcelle®, Lise Watier®, Annabelle® and CW Beggs and Sons® products. Marcelle® offers a complete line of cosmetics and skin care products. Lise Watier offers a complete line of cosmetics, skin care and fragrance products. Annabelle Cosmetics® offers a complete line of cosmetics products. CW Beggs and Sons® offers men’s skin care products.

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